GoTo

Public Relations Specialist

GoTo

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇬🇹 Guatemala

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Job Level

JuniorMid-Level

About the role

  • Develop, pitch, and execute compelling stories about our products for media outlets, influencers, and customers.
  • Write engaging and persuasive emails, PR materials, and press releases for product launches and announcements.
  • Cultivate and maintain relationships with journalists, media contacts, and industry influencers.
  • Collaborate with cross-functional teams (Marketing, Sales, Product) to align PR messaging with business objectives.
  • Monitor industry trends and news for timely PR opportunities.
  • Analyze PR campaign performance and prepare regular reports.
  • Support content creation for blogs, social media, and other communications channels.
  • Assist with crisis communications and reputation management as needed.

Requirements

  • Bachelor's degree in Communications, PR, Marketing, Journalism, or related field
  • 2-4 years of proven experience in public relations, communications, or media relations (preferably supporting the US market)
  • Ability to craft messages that drive action, as well as demonstrated experience writing emails, press releases, and content tailored to different audiences
  • Adept at building relationships with media and managing multiple projects simultaneously
  • Attention to detail, creativity, and strategic thinking
  • Familiarity with PR software, media databases, and digital communications tools.
Benefits
  • Flexibilidad
  • Recursos
  • Apoyo

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
public relationscommunicationsmedia relationscontent creationemail writingpress release writingcampaign performance analysiscrisis communicationsreputation management
Soft skills
relationship buildingproject managementattention to detailcreativitystrategic thinking
Certifications
Bachelor's degree in CommunicationsBachelor's degree in PRBachelor's degree in MarketingBachelor's degree in Journalism