Business Analyst

• Serve as the primary Product Owner for HubSpot platform, owning the product roadmap and vision for sales usage optimization
• Define and prioritize the HubSpot backlog based on business value, strategic alignment, and resource availability
• Translate business requirements into actionable user stories and acceptance criteria
• Facilitate stakeholder meetings to gather requirements and communicate platform capabilities and limitations
• Champion data-driven decision-making and ensure HubSpot usage supports company-wide KPIs
• Establish and manage a formal change request process for all HubSpot modifications
• Triage incoming change requests by assessing business impact, technical feasibility, and strategic alignment
• Maintain a change request log with clear prioritization criteria and status tracking
• Conduct impact analysis for proposed changes across integrated systems and workflows
• Coordinate with cross-functional teams to evaluate dependencies and potential conflicts
• Develop detailed implementation plans for approved changes, including timelines, resource requirements, and risk mitigation strategies
• Create and maintain comprehensive documentation of all HubSpot workflows, automations, and custom processes
• Document standard operating procedures (SOPs) for common HubSpot operations and troubleshooting
• Maintain a system architecture diagram showing HubSpot's integration points with other business systems
• Produce regular reports on platform usage, adoption metrics, and ROI
• Ensure all HubSpot configurations and customizations align with enterprise data governance policies
• Collaborate with data team to maintain data quality standards and implement validation rules
• Design and enforce naming conventions, field management protocols, and data hygiene practices
• Monitor data flow between HubSpot and other systems to ensure consistency and accuracy
• Identify opportunities to leverage HubSpot data for advanced analytics and business intelligence
• Develop and execute comprehensive test plans for all HubSpot changes before production deployment
• Perform user acceptance testing (UAT) coordination and sign-off processes
• Create test scenarios covering functional, integration, and regression testing
• Maintain a testing environment and ensure it mirrors production configurations
• Document and track defects through resolution, working with vendors or internal teams as needed
• Monitor HubSpot platform performance and identify optimization opportunities
• Stay current with HubSpot product updates, new features, and best practices
• Conduct regular audits of workflows, automations, and data quality
• Facilitate training sessions and create user guides to improve platform adoption
• Benchmark our HubSpot usage against industry best practices

Business Analyst – HubSpot Product Owner

Business Analyst, Active SC Required

Business Analyst – Product Team

Product Business Analyst

Business Analyst

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