Content Specialist
GN Group
full-time
Posted on:
Location Type: Hybrid
Location: Ballerup • 🇩🇰 Denmark
Visit company websiteJob Level
JuniorMid-Level
About the role
- Optimize product detail pages (titles, bullets, descriptions, backend search terms) and continuous optimization for conversion and organic rank.
- Build, refresh, and manage A+ Content / Enhanced Brand Content and Brand Stores that convert and reflect Jabra’s brand tone.
- Oversee content setup for new markets: map content to local requirements, manage templates, coordinate translations/localization, and ensure timely launches.
- Translate product features and technical specs into benefit-led copy tailored to Amazon shoppers.
- Brief and collaborate with creative designers and external agencies to produce imagery and video for PDPs, A+, and store pages.
- Provide creative guidance for Amazon advertising assets to ensure on-platform creatives align with PDPs and drive better CTR.
- Use analytics (Brand Analytics, Retail Analytics, A/B testing, third-party tools) to identify content opportunities, measure impact, and iterate.
- Maintain content governance and version control: templates, naming conventions, and a playbook for future market launches.
- Act as the internal authority on Amazon content—educate team members, establish best practices, and resolve platform challenges.
Requirements
- Practical experience managing product content on Amazon (Vendor Central or Seller Central) for a consumer/B2B tech brand or similar.
- Demonstrated ability to create A+ content and build/manage Brand Stores.
- Comprehensive understanding of Amazon’s indexing, search term strategy, keyword placement, and how content impacts organic rank and conversion.
- Experience launching content in new markets (localization workflows, translation management, legal/compliance considerations).
- Comfortable briefing and reviewing creative (images, infographics, short product videos) — you know what converts.
- Experience working with Amazon advertising teams or briefing ad creative for Sponsored Products/Brands/Display.
- Basic graphic design skills (Figma/Photoshop/Illustrator) or ability to create quick mock-ups.
- Familiarity with third-party Amazon tools (Helium 10, Jungle Scout, etc.)
- Familiar with Amazon’s compliance requirements.
Benefits
- Flexible working whenever possible
- Encouraging team collaboration
- Supportive and collaborative culture
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A+ content creationBrand Stores managementcontent optimizationlocalization workflowstranslation managementAmazon indexingkeyword placementA/B testinggraphic designcontent governance
Soft skills
creative guidancecollaborationcommunicationproject managementeducational skills