Growth Marketing

• - Agency Management: Act as the primary point of contact and strategic lead for our paid media agencies as well as Organic agencies. You'll ensure they are aligned with our business goals, holding them accountable for performance and managing the day-to-day relationship.
• - Multi-Brand Strategy: Develop, implement, and manage comprehensive paid acquisition and affiliate strategies for two unique brands. You'll be responsible for understanding the distinct audiences, competitive landscapes, and growth goals for each.
• - Measurement & Attribution: Utilize and manage tools like Google Tag Manager (GTM) and Everflow to ensure accurate tracking and attribution for media as well as affiliates. You’ll work with the agencies to maintain a clean data pipeline and provide reliable performance reporting. Knowledge of operating an MMM, preferred.
• - Data Analysis: Dive deep into performance data to identify trends, opportunities, and insights. You'll translate this data into actionable feedback for the agencies and strategic recommendations for leadership. Knowledge in leveraging an MMM and GA4 is required.
• - Cross-Functional Collaboration: Work closely with internal brand, creative, and retention teams to ensure a cohesive marketing strategy and consistent brand messaging across all paid channels and affiliates. Lead acquisition initiatives for the channel as a whole.

Senior Growth Marketer

Growth Marketing Manager

Growth Marketing Manager

Senior Manager – Growth Marketing Programs

Growth-Driven CEO