Performance Marketing

• Produce 5 or more new ad concepts per week and 20 or more hooks per week
• Ship 20 or more finished video ads weekly, including self produced and freelancer deliverey
• Use AI tools such as Sora, Veo, Midjourney, and Runway to build scalable video assets
• Write scripts, hooks, angles, headlines, and narratives
• Experiment with UGC, humour, TikTok native and emotional storytelling, skits, and mixed media AI formats
• Build and maintain a creative testing roadmap with fast iteration speed
• Manage freelance editors and UGC creators including hiring, training, and offboarding
• Coordinate shoots both remote and London based
• Develop repeatable creative workflows and pipelines
• Work towards fully owning the creative production flywheel end to end
• Pull and interpret your own creative performance data
• Analyse hook rate, click to conversion, CPI, and ROAS to form hypotheses
• Scale winning concepts and kill or iterate quickly on underperforming work

Content Strategist – Paid Social, AI Video

EMEA Paid Media Director

Demand Generation Manager

Paid Media Lead

PPC Executive