Performance Marketing

• Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more.
• Conduct keyword research, write ad copy, and structure campaigns to align with business goals.
• Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues.
• Build and maintain reports to communicate results to stakeholders.
• Lead paid search audits, paid social audience audits, and competitive research to drive continuous improvement.
• Partner with creative and growth teams to align messaging, landing pages, and testing strategies.
• Own conversion tracking, pixels, UTMs, and events.
• Build dashboards and deep dives in Hex, GA4, and HubSpot.

Paid Media Manager

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist