GTM Engineer
GitKraken
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Switching
About the role
- Own HubSpot as Our CRM Command Center
- Serve as the primary HubSpot administrator across all hubs (Sales, Marketing, Service, Operations), maintaining system health and optimizing performance
- Build sophisticated automated workflows that eliminate manual tasks and reduce context switching for our GTM teams
- Design and implement custom-coded actions and advanced automations to streamline complex multi-step processes
- Configure seamless integrations between HubSpot and our developer tooling tech stack through APIs and native connections
- Connect HubSpot to our AI systems (Claude and ChatGPT) to bring the power of this data into our AI workflows.
- Establish and maintain bulletproof data quality standards using HubSpot's automation tools and validation rules
- Build comprehensive reporting dashboards that provide actionable insights across the entire customer journey
- Create automated data enrichment workflows, utilizing Clay, that keep our prospect and customer information fresh and actionable
- Design dynamic routing logic to ensure leads reach the right team members at the right time
- Build automated renewal and upsell workflows with proper pipeline management and forecasting
- Implement intelligent lead scoring and propensity to buy models based on firmographic, demographic, product engagement, and behavioral indicators
- Develop attribution models that accurately track the customer journey from awareness to advocacy
- Support direct users and indirect stakeholders across our entire GTM organization
- Create training materials and conduct knowledge-sharing sessions for new processes and system updates
- Collaborate with our Product team to integrate usage analytics for better lead qualification and customer health scoring
- Create proper campaign tracking and attribution across all touchpoints
Requirements
- 3+ years of hands-on HubSpot CRM administration experience across multiple hubs
- Proven track record of building complex automated workflows and custom-coded actions
- Experience with HubSpot's Data Quality Command Center and governance best practices
- Proficiency with RESTful APIs and integration platforms like Zapier or Tray.io
- Experience connecting CRMs with developer tools and/or product analytics platforms
- 2-4 years in RevOps, Marketing Operations, or similar GTM-focused technical roles
- Deep understanding of SaaS metrics, buyer journeys, and B2B revenue processes
- Track record of identifying process bottlenecks and implementing scalable solutions
- Strong documentation skills for creating process guides and training materials
- Systematic problem-solving approach with a bias toward action and continuous improvement
Benefits
- Competitive compensation with annual performance-based pay increases
- Flexible Paid-Time-Off Policy & paid company holidays (chosen by our employees)
- Generous paid parental leave
- Pet insurance plan (with no exclusions)
- Health, dental, and vision insurance with competitive employer cost-sharing
- Modern, fully equipped offices designed to maximize productivity in a hybrid environment
- Great Place to Work Certified
- Paid career development opportunities, audiobook subscriptions, and mentorship
- 401(k) retirement plan plus company matching
- Company paid domestic trip after your 1-year anniversary & an international trip every 5 years
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HubSpot CRM administrationautomated workflowscustom-coded actionsRESTful APIsdata quality standardsreporting dashboardslead scoringattribution modelsdata enrichment workflowspipeline management
Soft skills
documentation skillssystematic problem-solvingcollaborationtraining and knowledge sharingprocess improvement