Marketing

• Support the development and execution of the PBC Marketing strategic plan focusing on the regional engagement initiatives, insight gathering and events management
• Work to pull through Liver Franchise strategic priorities with key stakeholders ensuring coordination across Marketing & Sales teams, as well as cross functionally
• Drive the development and implementation of key regional priority opportunities and activations
• Foster Gilead’s Liver leadership narrative while amplifying key partnership activities
• Develop and execute insight plan for key stakeholders, inclusive of speaker bureau and regional advisory boards when appropriate
• Orchestrate Gilead’s presence at key Liver events and sponsorships ensuring engagement across the organization and alignment with our commercial strategic priorities
• Manages and direct agency partners to deliver on the annual tactical plan within the assigned budget
• Develop and deliver presentations to a range of internal stakeholders and external audiences
• Ensure compliance with all relevant laws, regulations and policies

Associate Director, Liver, PBC Franchise Marketing – Regional Engagement Lead

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