Zone Manager
General Motors
Salary
💰 $94,800 - $151,400 per year
Job Level
Senior
About the role
- Build and execute a unified eCommerce strategy across all GM brands, balancing revenue growth with brand elevation.
- Collaborate with brand leads, licensing partners, and external vendors to plan and execute product launches, online drops, and seasonal campaigns.
- Establish structured processes and governance to shift the program from reactive fixes to proactive, planned execution.
- Act as the bridge between GM leadership, brand teams, and external partners, ensuring alignment on timelines, budgets, and creative direction.
- Own the day-to-day operations of GM’s eCommerce ecosystem, including Shopify Plus management, product launches, navigation, and cross-brand promotions.
- Drive product presentation excellence with consistent imagery, styling, and storytelling that reflect the luxury and innovation of GM brands.
- Partner with brand and design teams to ensure assortments are modern, on-trend, and aligned with fandom-building goals.
- Oversee vendor and licensing partner relationships to maintain compliance, quality, and brand standards.
- Partner with marketing teams to expand GM’s eCommerce presence into modern growth channels, including future pilots of TikTok Shop, Instagram Shopping, and Amazon storefronts.
- Support influencer and paid media strategies that drive traffic, conversion, and brand fandom.
- Identify opportunities for exclusive online drops, seasonal promotions, and collaborations that reinforce GM as a cultural brand.
- Leverage analytics to optimize site navigation, checkout flows, and mobile performance.
- Implement A/B testing, personalization, and AI-driven optimization to continuously enhance the customer journey.
- Collaborate with IT and external partners to accelerate site changes and ensure seamless integrations.
- Ensure compliance with accessibility and global eCommerce standards.
- Monitor and report on KPIs: traffic, conversion rate, AOV, revenue, and product/category performance.
- Translate insights into actionable strategies for product, merchandising, and marketing.
- Partner with analytics teams to refine dashboards and forecasting models for leadership visibility.
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred
- 5+ years of experience in eCommerce, merchandising, or digital marketing, ideally with multi-brand or global portfolio experience
- Proven success scaling digital storefronts on Shopify Plus and managing omnichannel retail programs
- Strong track record in digital merchandising, UX optimization, and creative brand storytelling
- Experience collaborating across large organizations and aligning with leadership vision
- Deep knowledge of social commerce, influencer marketing, and paid growth channels
- Excellent analytical and project management skills
- Strong vendor/partner management skills, including licensing, compliance, and third-party integrations
- Preferred: Background in fashion, luxury, or lifestyle merchandising
- Preferred: Experience with AI-driven personalization and automation tools
- Preferred: Familiarity with automotive, consumer lifestyle, or global brand ecosystems
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
