Marketing

• Lead and coordinate the Corporate Brands s quad s, serving as the single point of contact between the brands and MAS analytics teams.
• Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement.
• Collaborate directly with Corporate Brand s leads to identify , prioritize, and execute high-impact analytics projects that drive marketing performance.
• Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing.
• Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights.
• Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations.
• Manage squad resource allocation and project prioritization to maximize impact and efficiency.
• Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies.
• Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad.

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