Business Intelligence Developer

• As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will be responsible for designing, developing, and maintaining scalable business intelligence solutions that drive performance insights across GM’s digital ecosystem.
• Your work will directly support marketing strategy, media optimization, and website engagement initiatives by transforming complex data into actionable intelligence.
• You will collaborate with cross-functional teams including MarTech, Media One, EDAI, and external partners (e.g., Google, Meta, Amazon) to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc performance analytics.
• Lead the development and automation of Power BI dashboards for media performance across channels (Display, Search, Social, Cross-platform) and website engagement metrics.
• Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets.
• Collaborate with internal stakeholders to define taxonomy, enforce naming conventions, and ensure data governance compliance.
• Integrate data from Adobe RTCDP, AAM, and other MarTech platforms to support real-time analytics and audience segmentation.
• Support campaign-level reporting and closed-loop attribution analysis for media and site KPIs.
• Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level marketing decisions.
• Ensure data quality, integrity, and consistency across reporting layers including Gold Layer creation for CRM and Site Reporting.
• Identify and troubleshoot data-related issues, optimize data pipelines, and support migration efforts (e.g., OnPrem to Azure).

BI Engineer

Senior BI Engineer

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