Digital Marketing

• Define and execute the company’s digital marketing and channel strategy in alignment with brand, product, and revenue goals.
• Own the channel mix strategy, balancing brand-building and demand-generation initiatives.
• Develop and execute high-performance lead generation programs with aggressive conversion rate targets.
• Stay ahead of industry trends and emerging platforms to identify new opportunities for growth.
• Create and manage comprehensive paid media strategies via an internal team and agencies for digital channels across search, programmatic, and emerging channels, ensuring efficient ROI.
• Ensure owned channels (specifically email and blog) engage audiences and nurture prospects.
• Oversee web strategy (company marketing site, microsites, acquired web properties) at a high level to ensure usability, performance, CRO, and discoverability (SEO/AEO) alignment.
• Develop search strategies (SEO/SEM) that drive qualified organic and paid traffic.
• Optimize channel performance using analytics, experimentation, and audience insights.
• Drive omni-channel personalization and growth strategies.
• Evaluate and leverage advertising agents and AI-driven media buying platforms to improve efficiency and ROI.
• Manage multi-million dollar media budgets with rigorous performance accountability and digital techstack.
• Lead a team to design and oversee the development of a world-class website that serves as the central hub for brand storytelling and audience engagement.
• Craft differentiated digital experiences tailored to multiple segments: patients, patient advocates, healthcare providers, and biopharma partners.
• Drive content strategy that establishes thought leadership and builds trust across complex healthcare audiences.
• Ensure seamless user experience, accessibility compliance (WCAG), and mobile optimization.
• Build, lead, and mentor a team of channel specialists (web, paid, search, email).
• Partner with creative, communications content, and product marketing teams to ensure consistent messaging and execution.
• Foster a culture of experimentation, data-driven decision-making, and continuous improvement.
• Collaborate with sales and revenue teams to align campaigns with pipeline and revenue objectives.
• Oversee channel owner management of agency and vendor partnerships to scale digital execution and innovation.
• Establish channel KPIs and reporting frameworks in partnership with channel experts for visibility into performance, ROI, and impact.
• Provide leadership with regular insights on channel performance, competitive benchmarking, and market opportunities.
• Ensure accurate tracking and compliance with privacy regulations (GDPR, CCPA, CAN-SPAM).

Senior Director, Digital Marketing

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing

Digital Marketing Account Manager