VP, Operations – Engagement
GeneDx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $275,000 - $305,000 per year
Job Level
Lead
About the role
- Own comprehensive marketing funnel analytics that measure effectiveness from first touch through revenue
- Develop and deliver executive-level reporting on overall marketing funnel performance, including stage-by-stage conversion rates, velocity metrics, and bottleneck identification
- Conduct rigorous ROI analysis across all marketing channels, campaigns, and programs with clear attribution modeling
- Provide strategic recommendations for funnel optimization based on data insights, including budget reallocation, process improvements, and program enhancements
- Build multi-touch attribution models that accurately measure marketing contribution to pipeline and revenue
- Create predictive models and forecasts that inform resource planning, investment decisions, and growth projections
- Identify and evaluate AI-powered tools and technologies that can drive operational efficiencies
- Implement and scale AI-led processes for marketing automation, customer segmentation, and engagement optimization
- Deliver regular business reviews showcasing pipeline contribution, ROI by channel/program, conversion trends, and strategic opportunities
- Partner with executive leadership on strategic planning, go-to-market optimization, and technology investment decisions
- Champion a culture of data-driven decision making, AI-enabled innovation, experimentation, and continuous learning
- Own the Salesforce platform strategy, architecture, and optimization to support the customer lifecycle
- Lead CRM administration, data governance, and system integrations across the martech and sales tech stack
- Design and implement sophisticated lead scoring, routing, and lifecycle stage management frameworks
- Build automated workflows and nurture programs that move prospects and customers through the funnel efficiently
- Ensure data integrity, hygiene, and compliance across all customer data systems
- Develop dashboards and reporting infrastructure to provide visibility into pipeline, conversion metrics, and customer health
- Partner with IT and revenue operations on system implementations, upgrades, and integrations
- Manage marketing automation platforms (HubSpot, Pardot, etc.) and their integration with Salesforce
- Create segmentation strategies that enable personalized engagement at scale
- Partner with sales leadership to align on target account lists, engagement strategies, and success metrics
- Develop and execute the company's account-based marketing strategy for target accounts and segments
- Build the ABM framework including account selection criteria, tiering, and engagement playbooks
- Partner with teams on account research, intent data analysis, and account intelligence to inform targeting and personalization
- Create multi-channel ABM campaigns that orchestrate personalized touchpoints across marketing channels
- Implement ABM technology platforms to enable behavioral targeting (6sense, Demandbase, Terminus, etc.) and ensure proper integration
- Measure and report on ABM program effectiveness including account engagement, pipeline velocity, and win rates
- Develop account-level content, assets, and experiences tailored to high-value opportunities
- Scale ABM approaches from 1:1 (strategic accounts) to 1:few and 1:many programs
- Foster tight collaboration between marketing and sales on account strategy and execution
- Own marketing operations including campaign operations, process documentation, and workflow optimization
- Lead cross-functional project management for major initiatives, product launches, and strategic programs
- Establish and optimize processes for campaign execution, content management, and lead management
- Manage vendor relationships and contracts for all marketing and communications technology platforms
- Drive adoption of new tools, processes, and best practices
- Implement agile project management methodologies to improve speed and quality of execution
- Build and lead a high-performing team across operations, ABM, and project management disciplines
- Mentor and develop team members with clear career paths and growth opportunities
- Foster collaboration across marketing, sales, customer success, and product teams
- Manage budget and resource allocation for operations, technology, and programs
- Establish clear goals, accountability, and performance management frameworks
Requirements
- 12+ years of experience in marketing operations, sales operations, or revenue operations roles
- 5+ years in leadership positions managing teams and complex operational functions
- Deep expertise with Salesforce (Admin certification preferred) and marketing automation platforms
- Proven track record implementing and scaling account-based marketing programs
- Strong background in customer lifecycle management, lead management, and funnel optimization
- Experience with martech stack management and system integrations
- Demonstrated success in sales/marketing enablement and cross-functional project management
- Proficiency with analytics, reporting, and business intelligence tools
Benefits
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing funnel analyticsROI analysismulti-touch attribution modelspredictive modelsdata-driven decision makinglead scoringcampaign operationsagile project managementcustomer lifecycle managementfunnel optimization
Soft skills
strategic planningcollaborationteam leadershipmentoringcommunicationprocess improvementcross-functional project managementdata insightsbudget managementperformance management
Certifications
Salesforce Admin certification