Brand Designer

• Define and drive the global brand design vision across all Gen brands, ensuring a cohesive and scalable creative framework.
• Contribute to brand strategies that build and sustain strong, differentiated global brands in partnership with business and marketing leadership.
• Set and maintain creative direction for all design initiatives, ensuring alignment with brand objectives, guidelines, and strategic goals.
• Champion creativity, innovation, and craft — proactively leading by example through concept development, storytelling, and design excellence.
• Lead the ongoing evolution of Gen’s brand design systems & guides, to ensure consistency, scalability, and distinctiveness.
• Oversee brand architecture, ensuring clarity and differentiation across the portfolio.
• Drive the integration of design systems across product, digital, marketing, and experiential platforms.
• Leverage emerging technologies and AI tools to enhance design discovery, efficiency, scalability, and personalization.
• Lead, mentor, and inspire a global team of 8–12 designers and creative professionals, fostering a collaborative and inclusive culture of creativity and innovation.
• Build and evolve team capabilities in design systems, brand identity, digital design, and creative storytelling.
• Partner with cross-functional design leaders to unify design principles and elevate creative standards across the company.
• Foster a culture of feedback, growth, and design excellence.
• Act as a key creative partner to senior business, product, and marketing leaders, driving alignment and collaboration across initiatives.
• Engage with internal stakeholders and high-profile clients to understand business objectives and translate them into impactful creative solutions.
• Influence executive stakeholders with strong storytelling, creative vision, and data-informed insights.
• Support campaign creative, ensuring brand and design principles enhance advertising and marketing work.
• Push boundaries of design thinking by integrating new technologies, automation, and systems that enhance creative output.
• Drive creative problem-solving in real-time reviews, ensuring design solutions advance the brand narrative.
• Ensure the highest standards of creative excellence and quality control across all deliverables by identifying better ways to work and how we can evolve.

Director of Brand Design

Brand Designer

Director, Brand Design

Senior Brand Designer

Brand Designer