Director, Product Marketing
Garner Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $230,000 - $255,000 per year
Job Level
Lead
About the role
- Build a strong product marketing core and enable our sales teams
- Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market
- Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
- Enable our external-facing teams with toolkits to maximize the potential of our evolving product suite - making each member of our go-to-market team an expert and improving rep ramp times
- Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences
- Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration and turn our product roadmap into a revenue driver
- Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for our target audiences
- Foster customer relationships, maximize customer reference-ability, and produce high-quality customer reference material that our team loves and uses regularly
- Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
- Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
- Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement
- Optimize our go-to-market teams by analyzing our revenue process, identifying areas for improvement, and ultimately driving improved close rates and deal velocity
- Serve as the strategic link between our Marketing, Sales, Account Management, and Product teams, constantly looking for ways to improve the way we work together and deliver results
- Create an industry knowledge center of excellence for employees and customers
Requirements
- 10+ years of product marketing experience and a proven ability to execute strategically with a focus on measurable outcomes
- Relevant persona and product experience in healthcare benefits and experience working with employer buyers, brokers, or healthcare partners is a strong plus
- Relevant experience in a fast-paced or high-growth environment is a strong plus
- Success leading SaaS companies in new categories and category evangelism
- Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders
- A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
- Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines
- A strong sense of ownership and accountability, with a commitment to delivering high-quality work
- Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
- A willingness to roll up your sleeves and do whatever is necessary to ensure company success
- A passion for Garner’s mission to transform the U.S. healthcare system
Benefits
- flexible PTO
- Medical/Dental/Vision plan options
- 401(k) with company match
- flexible spending accounts
- Teladoc Health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmessaging frameworksdata analyticscontent optimizationgo-to-market strategycustomer relationship managementSaaScategory evangelismstorytellingmetrics and goal setting
Soft skills
communicationinterpersonal skillsproblem-solvingownershipaccountabilitycreativityleadershipadaptabilityteam collaborationentrepreneurial mentality