Chief Marketing Officer

• Develop and implement the trade marketing strategy for the European market, aligned with overall business objectives.
• Build and maintain strong relationships with key travel partners across Europe, including travel agencies, tour operators, and consortia.
• Create and execute trade marketing campaigns and initiatives to drive sales and increase brand visibility within the European travel trade.
• Develop and manage trade-specific marketing materials, tools, and resources, such as brochures, content, merchandise, and incentive programs.
• Organise and participate in trade events, workshops, and roadshows to promote G Adventures and engage with travel partners.
• Monitor and analyse the effectiveness of trade marketing activities, track key metrics, and provide regular reports and recommendations for optimisation.
• Manage the trade marketing budget for Europe, ensuring efficient allocation of resources and maximising ROI.
• Collaborate with the sales team to identify opportunities for growth and support the achievement of sales targets in the European market.
• Conduct market research and competitor analysis to identify trends and opportunities in the European travel trade.
• Ensure all trade marketing activities are consistent with brand guidelines and messaging.
• This role forms part of a tight and agile team, and it’s important to understand that while our mission remains our key focus, the responsibilities within this role may evolve over time, including changes and additions, and you will be expected to adapt at pace with those changes.

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