Marketing

• Own the strategic direction of projects, not just contribute.
• Set the vision, shape the narrative, and steer the work from first conversation to final presentation
• Lead multi-layered research programs (qual, quant, cultural, behavioural) and turn complexity into clean, compelling insights the team can actually use
• Drive brand and comms strategy: positioning, brand architecture, messaging systems, experience frameworks, and campaign platforms.
• Anticipate client challenges, identify what the team will need before they need it, and shape the strategic plan proactively.
• Act as the strategic voice in creative development by inspiring ideas, pressure-testing concepts, and ensuring everything ladders to a sharp strategic center
• Facilitate alignment across clients and teams. Run workshops, lead strategic discussions, and confidently bring groups to decisions.
• Create POVs on culture, category shifts, and consumer behaviour. Contribute thought leadership that elevates how Funday thinks and talks about brand building
• Guide measurement and learning plans from a strategic lens, not just tracking performance, but defining what matters for long-term brand growth
• Lead ecosystem audits and competitive evaluations with a higher-level lens: what’s the brand gap? What’s the cultural opportunity? What’s the strategic unlock?
• Build trusted relationships with clients as a consultative partner, not just a presenter of insights

Senior Strategist, Marketing, Advertising

Partner Marketing Manager – Co-Marketing

Strategist – Marketing, Advertising

Field Marketing Manager

Marketing Manager