Digital Marketing

• The Manager, Digital Marketing leads the development and execution of digital strategies for Fresenius Kabi’s U.S. commercial business
• Partnering with product marketers and cross-functional teams, this role drives omnichannel activation, customer orchestration, and adoption of digital platforms to deliver connected, targeted campaigns from engagement to conversion.
• Key responsibilities include project management, stakeholder alignment, process improvement, and data-driven campaign optimization—requiring strong collaboration, hands-on digital expertise, and a proactive, solution-oriented mindset.
• Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
• Project management responsibilities in the development of new websites, product microsites, and portals.
• Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
• Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
• Strong comfort level with data aggregation within a regulated industry.
• Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
• Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
• Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics.
• Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
• Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through.
• Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements.
• Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
• Keep Marketing teams updated on digital trends and their practical business benefits.

Manager, Digital Marketing

Digital Marketing Analyst, Paid Search

Digital Marketing Specialist

Digital Marketing Analyst

Digital Marketing Specialist, Paid Ads

Vice President, Technical Product Manager, Digital Marketing