Ford Motor Company

Senior Manager, Commercial Media

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • Missouri • 🇺🇸 United States

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Job Level

Senior

About the role

  • Provide leadership for Commercial Media, primarily U.S. with some global oversight, reporting to the Global Head of Media.
  • Lead the Commercial Media relationship with Ford’s agency partners
  • Build senior level relationships with Global media partners, e.g. Google, Meta, Amazon, LinkedIn, etc.
  • Optimize the ad tech stack implementing first party data in order to target small, medium, enterprise businesses and special interest audiences to grow the Ford Pro Brand, build Direct Customer Relationships and drive software/service signups
  • Work with the Integrated Marketing Team & Communications (PR) Team to build integrated content strategy and key audience outreach, SEO and backlinks to build stronger presence for Ford Pro.
  • Work with Global Data Insights & Analytics Teams to structure primary data for the use of audience creation for media targeting, lookalike models
  • Develop test/learn methodologies in order to optimize creative message development, media efficiency
  • Create and implement structures and processes which improve the efficiency and functionality of the media process working closely with the Consumer Media Lead
  • Oversee the development of media best practices that are shared with Global teams
  • Work with the agency and GDIA to establish rigorous media analytics by platform to ensure ROI on the media investment
  • Maintain tracking on competitive and new media intelligence

Requirements

  • Bachelor’s degree in Business, Marketing, Data & Analytics or related field
  • 10+ years of relevant experience in media and performance marketing either client or agency side or in related companies such as technology, data & analytics
  • 10+ years of experience leading teams
  • Prior experience developing strategy, go-to-market plans, data & analytics and measurement efforts to drive marketing success
  • Experience working on global brand, with marketing and media expertise across U.S./North America
  • Deep experience with business to business marketing, particularly in large, matrixed organizations
  • Experience working with media measurement models of all types, CPA, CPC, MTA, MMM and building to a business outcome: lead generation models, traffic, sales, etc.
  • In-depth knowledge of integrated media planning/buying processes particularly in the Auto category due to the complexity of Tier 1, 2 and 3 processes and the need to de-duplicate with the Consumer/Retail team.
  • Experience implementing media planning processes cross-functional teams and global environments
  • Thrives in a fast-paced setting, managing a large diverse team across multiple projects and skill teams
  • Proven track record of successfully influencing and evolving complex projects
  • Flexibility and adaptability, willing to walk away from an idea or work when it becomes clear it is not a good investment of resources or time
  • Thorough understanding of brand differentiators and ability to deliver experiences that ladder up to overall brand position.
Benefits
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media planningperformance marketingdata analyticsSEOad tech stack optimizationmedia measurement modelslead generation modelsintegrated content strategycreative message developmentmedia efficiency
Soft skills
leadershiprelationship buildingstrategic thinkingflexibilityadaptabilityinfluencingproject managementteam managementcommunicationproblem-solving
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Data & Analytics