Manager

• Oversee the comprehensive review and approval process for all global licensed product submissions, ensuring strict adherence to Ford’s brand guidelines, trademark usage, design execution, and quality standards across diverse categories (e.g., die-cast, apparel, interactive & gaming, experiential).
• Drive the strategic optimization of product development workflows, systems, and tools to enhance efficiency, maintain low turnaround times, and effectively manage the high volume of annual submissions, thereby scaling our operations for future growth. This includes managing relationships with software vendors (e.g., BrandComply), overseeing partner access to collaboration tools, and improving asset library organization and licensee compliance.
• Collaborate extensively with internal Ford teams, including Enthusiast Brands, Ford Racing, Truck, Global Brand, Legal, and Design, to ensure seamless integration of brand and design elements into licensed products. Support proactive management of key stakeholder relationships.
• Lead the coordination of business reviews with external licensee partners to ensure impactful brand representation and product quality. Assess new potential partners for strategic alignment, cultivate strong working relationships, and manage regular review processes with agencies and Product Development Specialists, including preparing briefs for trade conferences and conventions.
• Develop and implement proactive strategies to address potential brand integrity risks, ensuring all licensed products consistently meet Ford’s high standards for consumer appeal, safety, and brand reputation.
• Define, develop, and maintain strategic category guidelines, product roadmaps, and a comprehensive list of Ford IP to guide licensees in product innovation and execution for high-impact categories such as gaming and outdoor.
• Conduct thorough review and monitoring of category trends, competitive landscapes, and directional business performance of key licensees to inform product/category strategy, identify growth opportunities, and ensure market relevance.
• Maintain an easily accessible visual calendar of key product drops across "Build, Thrill, Adventure" brand pillars (e.g., 6 quarters rolling). Support content development for internal forums when socializing licensed product plans to brand, marketing, and communications teams.
• Coordinate and ensure the timely delivery of core updates to style guides and asset packs to support product development initiatives, working with agencies, product specialists, and internal partners for key brand assets.

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