Focus Group

IT Sales Specialist

Focus Group

full-time

Posted on:

Location Type: Hybrid

Location: Swinton • 🇬🇧 United Kingdom

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Salary

💰 £70,000 - £90,000 per year

Job Level

Mid-LevelSenior

Tech Stack

AzureCloudCyber SecurityFirewalls

About the role

  • Act as the subject matter expert for all IT & Cyber product area's (e.g., cloud solutions, cyber security, managed services, Microsoft 365, backup/DR)
  • Maintain cutting-edge knowledge of product features, benefits, competitive positioning, and market trends
  • Stay ahead of industry developments, vendor updates, and emerging technologies
  • Share best practice strategies and playbooks with sales teams
  • Peer-review proposals, documentation, and technical content for accuracy
  • Champion your product area across the business, building confidence and capability
  • Partner with Account Managers and BDMs to qualify opportunities and shape solutions
  • Join customer meetings, presentations, and demonstrations to articulate product capabilities
  • Translate complex technical features into clear business benefits that resonate with decision-makers
  • Help craft tailored proposals and solution recommendations based on customer needs
  • Support objection handling by providing technical evidence and competitive positioning
  • Work with Customer Engagement teams to identify upsell and cross-sell opportunities within existing accounts
  • Identify customer needs and develop solutions that maximize account growth potential
  • Support the sales cycle from qualification through to close on complex opportunities
  • Collaborate with pre-sales, technical teams, and delivery to ensure solution feasibility
  • Contribute to sales enablement initiatives by sharing insights and market intelligence
  • Support the achievement of team and individual revenue targets through expert guidance

Requirements

  • 3+ years experience in IT managed services, cloud, cyber security, or infrastructure solutions (MSP environment highly desirable)
  • Deep product expertise in at least one area: Microsoft 365/Azure, cloud migration, cyber security (firewalls, EDR, SIEM), backup/DR, network infrastructure, managed services
  • Proven ability to translate technical capabilities into business value for non-technical audiences
  • Understanding of competitive landscape – can position Focus Group solutions against alternatives
  • Exceptional ability to present to both technical (IT managers, CTOs) and non-technical (CFOs, MDs) audiences
  • Strong written communication for proposals, technical documentation, and email correspondence
  • Natural collaborator who works effectively across BDE, account management, customer engagement, and technical teams
  • Influence decision-makers through expertise and insight rather than authority
  • Patient coach who enjoys sharing knowledge and developing others
  • Target-driven and motivated by contributing to revenue achievement
  • Self-motivated and resilient under pressure
  • Understands the sales process and where technical expertise adds most value

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
cloud solutionscyber securitymanaged servicesMicrosoft 365backup/DRcloud migrationfirewallsEDRSIEMnetwork infrastructure
Soft skills
presentation skillswritten communicationcollaborationinfluencecoachingtarget-drivenself-motivatedresiliencecustomer engagementsales process understanding