Sales

• Responsible for executing sales strategies based on guidance from Division Sales VP and SVP of DSD sales
• Work cross-functionally with the bakeries and Supply Chain Region VP on product quality, production moves, delivery times and other day-to-day decision that affect sales department
• Partner with Market Sales VPs to execute local/ regional sales plans and pursue new business to achieve period and annual goals
• Maintain close contact with Division Sales VP and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands
• Work with Market Sales VPs to analyze reports from the digital sales teams, distributor enablement, revenue growth management and utilizing the Customer Product Profitability (CPP) dashboard to grow profitable sales
• Ensure Market Sales VPs work daily with our five fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution)
• Assist Market Sales VPs in selling and employee relationship efforts, and provide industry standards and best practices advice to successfully execute against plan
• Responsible for regional usage of the digital products and the Go Spot Check (GSC) tool for daily and focused missions determined by the digital sales team. Use the tool and reporting to monitor units and dollar sales, profit margin, and stale to drive business conversations with customer accounts
• Provide Market Sales VPs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas)
• Conduct weekly meetings with Market Sales VPs to discuss issues related to customers, RSDs, and Route Sales employees (e.g., product voids, new item distribution, following retail and BU direction on customer programs and schematics, etc.)
• Develop and maintain a positive relationship with Market Sales VPs, RSDs, and Route Sales Employees
• Coach and mentor Market Sales VPs in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals
• Interact with and visit key customer accounts as assigned to build rapport and increase selling opportunities
• Maintain close contact with other Regional Sales VPs to stay informed on cross-regional activity and to share key successes that could contribute to achieving overall sales growth goals
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)

VP of Regional Sales

Sales & Marketing Specialist