Account-Based Marketing Manager
FloQast
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $91,000 - $137,000 per year
Job Level
Mid-LevelSenior
About the role
- Drive the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships.
- Collaborate closely with Account Executives, BDRs, Customer Success, and Marketing teams to create personalized, targeted, and high-impact campaigns.
- Own the strategy and execution of account-based programs across various marketing channels to deliver meaningful engagement, pipeline, and revenue.
- Lead campaign orchestration in Demandbase, ensuring execution and accurate measurement.
- Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and improve key metrics.
- Manage ABM technology partnerships, evaluating and implementing tools for targeting and reporting.
- Work with Brand and Product Marketing teams to develop tailored messaging and assets.
Requirements
- 5+ years of B2B marketing experience, preferably in SaaS or technology industries.
- 2+ years of Account-Based Marketing experience, with hands-on ownership of Demandbase or 6sense required.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact.
- Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
- Experience managing multi-channel campaigns across paid media, email, social, and events.
- Analytical mindset with the ability to interpret data, derive insights, and present findings to cross-functional teams.
- Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals.
- Excellent project management and organizational skills.
- Comfortable managing multiple initiatives simultaneously.
- Familiarity with Salesforce and HubSpot preferred.
Benefits
- Medical
- Dental
- Vision
- Family Forming benefits
- Life & Disability Insurance
- Unlimited Vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Account-Based Marketingcampaign orchestrationdata analysisaccount segmentationpersona targetingbuyer journey personalizationmulti-channel campaignspipeline measurementrevenue impactproject management
Soft skills
collaborationanalytical mindsetorganizational skillscommunicationability to manage multiple initiativescross-functional teamworkstrategic thinkingexecutionpersonalizationleadership