Content Marketing Manager

• Lead and develop the Growth team (SEO, AEO and Content): Provide strategic direction, mentorship and support to the team, fostering a continuous learning environment and high performance.
• Implement processes and best practices: Develop efficient workflows for SEO and content creation (publication calendar, writing guidelines, technical optimization checklists, etc.), ensuring consistency and quality at scale.
• Oversee content production (blogs, gated assets, landing pages, etc.): Ensure content is high-quality, relevant to a B2B audience, search-optimized and aligned with the company’s voice/branding.
• Define and execute medium/long-term organic strategies: Plan SEO (Search Engine Optimization) and AEO (Artificial Intelligence Optimization) initiatives to grow Flash’s online presence organically and directly support brand building, positively impacting team KPIs.
• Structure and lead cross-functional projects: Coordinate organic growth projects end-to-end, partnering with teams such as Product (to align SEO/AEO strategies with product features and roadmap) and Branding (ensuring brand and message consistency).
• Monitor and optimize performance: Track key metrics (such as organic traffic, rankings, content engagement, conversions) using analytics and SEO tools (e.g., Screaming Frog, Google Analytics 4 (GA4), Semrush, Google Search Console). Generate actionable insights and tactical adjustments for continuous improvement.
• Stay up to date on trends and technologies: Constantly explore new techniques and changes in the search landscape (search algorithms, AI impact on content discovery and emerging tools) to anticipate opportunities or respond to challenges — and adapt strategy as needed.
• Negotiate priorities and resources: Act as the organic Growth focal point, negotiating timelines, requests and aligning expectations with internal and external stakeholders such as agencies/partners. Ensure SEO/Content initiatives have the necessary support and are integrated with overall marketing and product objectives.
• Contribute to execution when necessary: While the focus is strategic, be willing to participate operationally in critical tasks (for example, reviewing an important piece of content, making technical SEO adjustments on a page, configuring a tool) to ensure delivery excellence and lead by example.

Content, Organic Coordinator

Audiovisual Content Production Intern

Senior People and Culture Analyst – E-Learning & Content

Senior Content and Advertising Analyst

Senior Content Analyst