Director of Paid Media
Fitt City
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the end-to-end paid media strategy that fuels company growth.
- Lead a 7-figure monthly ad spend to scale new customer acquisition and drive creative performance.
- Manage and adjust budgets to guarantee maximum ROI and efficient spend allocation.
- Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
- Monitor margins, CAC, and LTV metrics to optimize spend and capture market opportunities.
- Take ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
- Execute daily campaign management and optimization.
- Lead a structured testing program to evolve strategies based on platform changes.
- Conduct weekly performance analysis for creative testing and insights.
Requirements
- 7+ years of experience in Paid Media, with proven success in scaling DTC brands.
- Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.
- Strong analytical skills with experience managing budgets at $1M+/month.
- Proven track record of unlocking and scaling new acquisition funnels.
- Experience leading creative strategy, testing frameworks, and performance optimization.
Benefits
- Competitive salary
- Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategycampaign managementperformance optimizationbudget managementanalytical skillscreative strategytesting frameworkscustomer acquisitionROI analysisLTV metrics
Soft skills
leadershipcollaborationstrategic thinkingproblem-solvingcommunication