Ferguson

Senior Marketing Manager – Salesforce Platform Owner

Ferguson

full-time

Posted on:

Location Type: Remote

Location: Remote • Virginia • 🇺🇸 United States

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Salary

💰 $7,950 - $13,016 per month

Job Level

Senior

Tech Stack

Cloud

About the role

  • Own platform-level requirements and functional design for how Marketing Cloud, CRM and supporting tools should evolve to support Sales–Marketing processes.
  • Define and document cross-functional workflows that live in Salesforce, ensuring clarity on roles, handoffs, and SLAs.
  • Partner with Customer Engagement, MarTech, and Data & Analytics teams to support them in the delivery of integrated journeys, workflows, and automation.
  • Serve as the connective tissue between CRM teams, Sales leadership, and Marketing to align on shared definitions, critical metrics, and process governance.
  • Facilitate upstream discovery with Sales, CRM, and Marketing teams to translate business needs into scalable Salesforce-enabled use cases.
  • Translate new Salesforce features and innovations into actionable roadmap items.
  • Evaluate and define platform-level integrations and software enhancements that enable scalable content, sales enablement materials, and connected engagement experiences.

Requirements

  • 5+ years of experience in a Salesforce ecosystem environment, with direct exposure to Salesforce Marketing Cloud + Salesforce CRM use case delivery.
  • 10+ years of Marketing Technology related experience.
  • B2B or B2B2C experience.
  • Proven ability to define roadmaps, requirements, and cross-functional workflows.
  • Familiarity with the mechanics of building/managing journeys, automations, segmentation, and campaign workflows in Marketing Cloud.
  • Strong partnership skills and the ability to influence senior stakeholders across Marketing, Sales, and Technology.
  • Experience working with data, analytics, segmentation, and lifecycle marketing programs.
  • Ability to operate strategically while still rolling up your sleeves to bring use cases to life.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Life insurance
  • 401(k) with company match
  • Mental health coverage
  • Gender affirming and family building benefits
  • Paid parental leave
  • Associate discounts
  • Community involvement opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SalesforceSalesforce Marketing CloudSalesforce CRMcross-functional workflowsjourneysautomationssegmentationcampaign workflowsrequirements definitionroadmap development
Soft skills
partnership skillsinfluence senior stakeholdersstrategic operationcollaborationcommunicationprocess governanceclarity on rolesproblem-solvingadaptabilityleadership