Tech Lead – Martech
FCamara Consulting & Training
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
Tech Stack
FirebaseJavaScriptNode.jsPHPReact
About the role
- Lead the implementation, configuration, and evolution of media pixels (Meta, Google Ads, LinkedIn, TikTok, Floodlight), ensuring accuracy and reliability
- Manage and scale the tagging infrastructure using Google Tag Manager (web and server-side)
- Coordinate the implementation and maintenance of Google Analytics 4 (GA4), Firebase Analytics, and integrations with media platforms
- Structure and organize the data layer to support scalable tracking following engineering best practices
- Act as the focal point for troubleshooting and debugging events with the marketing team
- Support media optimization strategies by ensuring the quality of conversion data
- Implement and manage server-side tagging solutions and conversion APIs (Meta CAPI, Google Ads Enhanced Conversions)
- Continuously monitor the quality and consistency of tracking data and propose improvements
- Collaborate with Product and Engineering squads to implement efficient instrumentation practices
- Develop web solutions for both frontend and backend
- Document processes and maintain up-to-date technical documentation of implementations
Requirements
- Strong experience with JavaScript (ES6+), HTML, and CSS for advanced tracking implementations
- Hands-on experience with Google Tag Manager (web and server-side) in large-scale environments
- Experience with React.js
- Expertise in implementing media pixels and advanced configurations (Meta CAPI, Google Ads Enhanced Conversions)
- Deep knowledge of Google Analytics 4 (GA4), Firebase Analytics, and media integrations
- Experience with server-side tagging and conversion APIs
- Familiarity with Node.js and PHP development
- Advanced debugging skills using Chrome DevTools and specialized extensions
- Experience analyzing network requests and identifying tracking issues
- Meticulous attention to detail and a strong focus on data accuracy
- Experience optimizing media performance based on conversion data
- Familiarity with modern web development frameworks
Benefits
- Position also open to candidates with disabilities (PwD)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
JavaScriptHTMLCSSGoogle Tag ManagerGoogle Analytics 4Firebase AnalyticsReact.jsNode.jsPHPserver-side tagging
Soft skills
attention to detaildata accuracytroubleshootingdebuggingcollaborationdocumentationmedia optimizationanalytical skillscommunicationorganizational skills