Director, Channel Marketing
1Password
Cyber Security
Job Level
SeniorLead
Tech Stack
Cyber Security
About the role
- Design and lead channel marketing plans aligned with regional business goals and global priorities
- Develop demand generation campaigns, product launches, and partner incentive programs
- Monitor performance metrics (pipeline, campaign ROI, partner engagement) and recommend strategic adjustments
- Work closely with sales, product, and corporate marketing teams to ensure cohesive messaging across the region
- Coordinate brand presence at trade shows, conferences, roadshows, and partner training sessions
- Provide partners with materials, training, and tools that enhance their sales capabilities
- Represent the voice of Latin American partners in global marketing and strategy discussions
Requirements
- 7+ years of B2B marketing experience
- At least 3 years in channel marketing or partner marketing
- Experience managing channels in Latin America, understanding cultural and market differences (Brazil, Southern Cone, Mexico, Andean, Caribbean)
- Proven track record of executing regional campaigns that delivered measurable impact on pipeline and revenue
- Strong ability to lead complex projects with multiple internal and external stakeholders
- Excellent communication skills in Spanish and English (Portuguese is a plus)
- Analytical mindset to evaluate performance and propose improvements
- Adaptability in dynamic and fast-changing environments
