EY

Senior Marketing Consulting Manager

EY

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California, New York, Washington • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $150,400 - $343,600 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Exercise judgment in selecting methods, techniques, and evaluation criteria for obtaining results.
  • Develop solutions to complex problems and recommend changes to policies that affect your work area and possibly the business function within your area/department.
  • Be accountable for the budget, delivery, and performance of complex processes, solutions, and/or projects to achieve performance objectives.
  • Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI.
  • Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
  • Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
  • Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
  • Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
  • Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
  • Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
  • Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.

Requirements

  • Bachelor’s degree required (4-year degree); Master's degree preferred
  • Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred
  • Typically, no less than 8-10 years relevant experience marketing consulting, marketing roles, or strategic marketing projects
  • Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology
  • Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
  • Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required
  • Significant people management experience with leading project teams and managing direct reports within an organization
  • Ability to support business development opportunities throughout the sales lifecycle
  • A valid passport and US driver’s license; willingness and ability to travel estimated 50-80% both domestically and internationally.
Benefits
  • Medical and dental coverage
  • Pension and 401(k) plans
  • Flexible vacation policy
  • EY Paid Holidays
  • Personal/Family Care leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analyticscampaign optimizationcustomer segmentationpersonalization strategiesmarketing ROI calculationmarketing operating modelbrand strategycustomer data managementmarketing technologymarketing data strategies
Soft skills
judgmentcollaborationclient relationship managementmentoringleadershipcommunicationproblem-solvinginnovationaccountabilitygrowth mindset
Certifications
Bachelor's degreeMaster's degreeMBA