Analyst

• Marketing Analytics & Performance Optimization.
• Track KPIs such as CAC, ROAS, LTV, CTR, CVR, and retention metrics.
• Create Strategies to Build out new Digital Marketing campaigns.
• Collaborate closely with marketing stakeholders to define KPIs and set measurable goals.
• Perform analysis across digital marketing campaigns (SEO, social, email etc.) to identify trends, optimize performance, and maximize ROI.
• Experience on advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) along with SQL Python and tableau (Good to have) to extract insights and create compelling, decision-driving reports and dashboards.
• Knowledge of A/B testing, Hypothesis testing and experimentation strategies, providing analytical insights to optimize campaign performance.

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