EXL

Senior Director, Healthcare Marketing

EXL

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $160,000 - $190,000 per year

Job Level

Senior

About the role

  • Design and execute integrated marketing strategies and B2B campaigns tailored to the U.S. Healthcare and Life Sciences industry, with an emphasis on driving new logo acquisition and cross-sell/upsell into strategic accounts.
  • Build and operationalize go-to-market initiatives including account-based marketing (ABM), thought leadership, events, and digital campaigns.
  • Create and maintain compelling, insight-led messaging frameworks and value propositions aligned to the key healthcare and life sciences buyers spanning payers, providers, PBMs, and life sciences clients.
  • Develop a library of high-impact campaign content including thought leadership, client success stories, sales enablement assets, and solution briefs.
  • Collaborate with IMU leadership, strategy, and solution teams to shape marketing initiatives that reflect market trends and EXL’s differentiated offerings.
  • Provide strategic oversight to the U.S. Healthcare and Life Sciences marketing team, managing campaign planning, execution, cross-functional alignment, and outcomes measurement.
  • Align with digital marketing teams to integrate data-driven insights and optimize campaign performance across channels.
  • Lead marketing performance reporting, including tracking KPIs like marketing-sourced pipeline, lead conversion rates, engagement metrics, and marketing ROI.
  • Manage the IMU marketing budget, including vendor management, monthly spend updates, and quarterly forecasting.
  • Support corporate marketing initiatives from the lens of the Healthcare and Life Sciences IMU, ensuring consistent brand and message alignment.

Requirements

  • 10+ years of B2B marketing experience in the healthcare and life sciences sector, with strong exposure to data, AI, digital solutions, and consulting services.
  • Deep understanding of payer, provider, PBM, and life sciences segments including buyer personas, industry dynamics, and regulatory considerations.
  • Proven track record of designing and executing demand generation strategies that drive business outcomes.
  • Experience managing marketing teams and leading cross-functional programs.
  • Expertise in CRM and marketing automation platforms such as Salesforce, Hubspot, or equivalent.
  • Exceptional content development and storytelling skills tailored to C-suite audiences and clinical/technical buyers.
  • Strong project management, communication, and interpersonal skills with an ability to operate in a fast-paced, high growth environment.
  • Familiarity with branding, marketing analytics, and full-funnel marketing metrics.
  • Strategic thinker who is hands-on and execution oriented.
  • Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
Benefits
  • Annual bonus
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generation strategiescontent developmentstorytellingcampaign planningmarketing performance reportingKPI trackingdata-driven insightscross-functional alignmentbudget management
Soft skills
project managementcommunicationinterpersonal skillsstrategic thinkingexecution orientedleadershipcollaborationadaptabilitycreativityinsight generation
Certifications
Bachelor’s degree in businessBachelor’s degree in MarketingMBA