Manager

• Execute the roadmap for our U.S. commercial prospect acquisition pages to drive acquisition growth.
• Write features, user stories, release announcements, and maintain clear product documentation.
• Prioritize and manage items in the product backlog with a focus on efficiency, impact, and profitability.
• Partner with Marketing, Technology, Design, User Research, Analytics, and Content Strategy teams to deliver seamless digital experiences.
• Work with internal partners and 3P vendors to identify ways to increase value and channel performance.
• Translate stakeholder requests into clear requirements by uncovering the “why” behind feature needs.
• Build and share recurring reports to communicate key acquisition metrics.
• Perform root cause analysis on issues, defects, or stakeholder concerns.
• Monitor digital trends and emerging technologies to plan the next generation of acquisition tools.

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