Product Marketing

• Work at the intersection of commercial management, marketing and business development to ensure alignment and impact, bridging the gap between product & service development and end-user engagement.
• Develop and execute comprehensive go-to-market plans for current product portfolio and new product launches.
• Craft compelling product positioning and messaging that resonates with target audiences across verticals (e.g., maritime, government, aviation etc.) and geographies.
• Translate technical features into customer-centric benefits.
• Translate market research to understand customer needs, competitive landscape, and industry trends, and develop insights into impactful marketing strategies.
• Own the GTM strategy for new product launches, including segmentation, and launch planning.
• Collaborate with commercial management, marketing, business development, and sales teams to ensure alignment on priorities and execution.
• Develop tools, content, and programs to accelerate sales enablement and willingness to buy.
• Track and analyse product marketing KPIs, including campaign performance, and customer engagement.
• Continuously optimise strategies based on data and feedback.

Senior Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager

Product Marketing Manager