Ethos

Senior Manager, Lifecycle Marketing

Ethos

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $114,000 - $203,000 per year

Job Level

Senior

About the role

  • Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns.
  • Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
  • Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention.
  • Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement.
  • Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels.
  • Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization.
  • Create cohesive customer journeys that span awareness through retention.
  • Drive content, creative, and campaign execution in partnership with internal teams and external partners.
  • Partner with product marketing to translate positioning into channel ready programs.
  • Work cross functionally with Sales to support ABM, events, and field activation.
  • Identify opportunities to deepen engagement and move customers through the funnel.
  • Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness.
  • Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives.
  • Partner with analytics to design experiments, monitor performance, and surface insights.
  • Use qualitative and quantitative data to refine journeys and inform roadmap decisions.

Requirements

  • 8+ years of progressive experience in marketing, with a proven track record of driving business growth.
  • 3+ years of experience in a leadership role, managing and developing marketing teams.
  • Experience working in a fast-paced startup environment with a bias for impact
  • Analytical rigor and comfort with segmentation, testing, and performance optimization.
  • Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.).
  • Deep understanding of experimentation, personalization strategies, and A/B testing methodologies.
  • Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization.
  • Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.
Benefits
  • Details of US benefits at https://www.ethoslife.com/careers/

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketing strategymulti-channel lifecycle marketingA/B testingcampaign managementcustomer journey mappingperformance trackingdata-driven decision-makingsegmentationemail marketingpersonalization strategies
Soft skills
leadershipmentoringcommunicationpresentationinterpersonal skillsstrategic thinkingresults-oriented mindsetcollaborationinnovationanalytical rigor