Marketing

• Develop Content to Drive Product Consideration and Brand Awareness
• Collaborate with business unit leaders, product managers, subject matter experts to define and articulate differentiated value propositions for our solutions, ensuring messaging highlights unique benefits and competitive advantages to our targeted audiences
• Develop compelling content - including marketing campaigns, case studies, thought leadership pieces, presentations, web copy, advertising, event messaging – that supports the sales process and effectively communicates solution value
• Lead the development and execution of integrated marketing campaigns to generate demand, and interest utilizing created content, promote campaigns via social, email, advertising as appropriate and measure/report on campaign effectiveness
• Collaborate with cross-functional teams to use created content to develop sales enablement materials – presentations, brochures, battle cards, playbooks, videos - that clearly communicate the unique benefits and competitive advantages of our offering to our targeted audiences
• Support successful product launches by delivering comprehensive sales enablement packages, promotional materials and supporting activities
• Facilitate alignment and communication between sales, marketing, and product teams to ensure consistent messaging and execution
• Establish key performance indicators (KPIs) and metrics to track the effectiveness of solutions marketing and sales enablement initiatives
• Track and analyze campaign performance, content engagement, sales pipeline metrics and market trends to optimize strategies and drive continuous improvement

Lead, Solutions Marketing

Enterprise Field Marketing Manager

Marketing Manager

VP, Venmo Marketing

Specialist I, Global Marketing – B2B Product Launch Support