SEO Marketing

• Own global SEO/GEO performance by developing and executing the strategy to significantly scale organic growth, with the primary KPI of increasing employer and jobseeker organic acquisition across key markets: Australia, NZ, UK and Canada.
• You will be the global owner of SEO/GEO and the key advisor to Growth Marketing and Product on all organic growth initiatives.
• Set a clear growth vision/roadmap with KPIS and requirements that are customer/persona-focused.
• Lead and mentor a team of 2–3 SEO specialists who execute day-to-day delivery, while you focus on strategy, leadership, and high-impact initiatives, rolling up your sleeves to jump into the CMS and troubleshoot or unblock complex SEO issues when needed.
• To educate and evangelise SEO/GEO effectively across our business and within cross-functional teams including product, engineering, PR and content.
• Conduct regular audits of our websites in order to diagnose SEO issues, and work with the SEO and product/engineering teams to fix these.
• Create new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
• Collaborate with the website, design and conversion teams in the creation of new content hubs and landing pages that are both SEO and CRO optimised to ensure best UX/UI/conversion principles are followed.
• Develop backlink/AI citation acquisition strategies and manage team members for its delivery, from outreach including prospecting and building relationships with journalists and content editors to build new links.
• Work with our PR and content marketing teams to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind.
• Drive the SEO/GEO reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Profound, Ahrefs and SEMRush and other analytics tools for traffic fluctuations and insights. Report on SEO results verbally and regularly to the business.
• Keep an eye on new and upcoming SEO/AI search/GEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

Global SEO Lead

Senior SEO Manager

Senior Technical SEO Specialist

Growth Product Owner – Website, SEO, Conversion

SEO Lead – English Markets