Product Marketer
Elicit
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Conduct extensive research into how academic researchers, R&D labs, pharma/medtech teams, and other industry users work. Surface pain-points, workflow gaps, and value metrics. Understand everything about their work, what they care about, and what could be better
- Define and test the value proposition and messaging frameworks for multiple customer segments (researchers, enterprise R&D, decision-makers)
- Partner with product and sales to plan and execute major launches. Define launch strategy, campaigns and measure outcomes.
- Equip sales with critical enablement including competitive battlecards, decks, case studies, proof-points & objections handling. Help them articulate “Why Elicit”.
- In collaboration with leadership and finance, propose and refine product bundles and pricing tiers aligned to buyer segments.
- Influence the product roadmap using competitive insights and user research. Mapping competitive landscapes and articulating our unique differentiators. Ensuring that our product roadmap adds up to a coherent product and package for our users
Requirements
- 5+ years (or equivalent seniority) experience marketing SaaS or AI products, ideally with exposure to both individual/freemium and enterprise customers
- Experience marketing horizontal workflow tools *and/or* category-creating products (e.g., for enterprise workflows across many use-cases/industries)
- Ability to influencing product roadmap decisions via customer, market and competitor intelligence
- Proven track record of product marketing launches that moved the needle (e.g., you influenced roadmap decisions, built messaging/positioning, and drove adoption)
- You’ve helped companies navigate product strategy problems similar to what we’re working through now (differentiation, balancing short & long-term needs, balancing inspiring mission statements with practical value props)
- Strong user research / user empathy skills. You know how to get into users’ heads, map workflows, conduct interviews, and convert insights into messaging & GTM
- Excellent written and verbal communication; you can craft crisp value propositions, decks, one-pagers, and have the presence to work cross-functionally
- Comfortable working in a fast-moving startup environment: you can deal with ambiguity, build frameworks from scratch, iterate quickly, and deliver with limited resources
- Product marketing is a hard role. It’s pretty vague, not always measurable, and really different across companies and products. You know how to navigate that ambiguity and create your own success
- Nice-to-haves:
- Experience in highly regulated or evidence-based industries (pharma, medtech, academic research, government).
- Experience defining packaging/pricing strategy in SaaS.
- Prior startup experience (~10-50 employees) and comfort wearing multiple hats.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinguser researchcompetitive analysismessaging frameworkslaunch strategypricing strategyworkflow toolsSaaS marketingAI product marketingGTM (Go-to-Market) strategy
Soft skills
communicationinfluenceuser empathycross-functional collaborationadaptabilityproblem-solvingstrategic thinkingcreativityanalytical thinkingambiguity navigation