Marketing

• shaping the US Consumer Brand & Experience Strategy and leading the planning, execution, and performance management of Activation & Engagement efforts
• leading Campaign Strategy Brief(s), integrating and orchestrating execution across central capability teams (e.g., Consumer Creative & Advertising, Communications, Media, Digital)
• driving flywheel performance across channels (PESO)
• collaborating with cross-functional colleagues (particularly Global TA, US TA, and GCO teams), coaching and developing top marketing talent, and advancing consumer marketing capabilities
• defining Consumer Activation & Engagement Plans – priority campaigns and programs; approach to channels (PESO); personalization priorities across segments; key performance indicators (KPIs)
• owning the comprehensive, integrated consumer marketing plan, budget, and goals
• orchestrating across central capability teams to ensure alignment to strategy and priorities, coherence and efficiency, and flywheel performance
• championing consumer insights, feedback, and experience throughout
• leading execution of Activation & Engagement efforts beyond core campaigns as well as derivations of core campaign tactics
• accountable for performance of activation and consumer-driven leakage at treatment decision.

Senior Director – Consumer Marketing, Neuroscience

Senior Success Architect – Marketing