Director

• Develops and executes strategies, programs and analytical solutions based on business priorities, consumer insights and emerging data trends that support the enterprise's digital and marketing strategy
• Researches and evaluates new digital and analytical market concepts / solutions, determining if and how they would best fit into the existing portfolio of services and tools
• Builds strategic roadmaps and advanced models (predictive, prescriptive, attribution) to identify growth opportunities, measure campaign effectiveness, and optimize marketing and member engagement
• Works with business partners to create business cases and ensure deployment of data-informed solutions that engage target populations and deliver measurable value
• Partners with leaders and associates across Marketing, Digital, IT and Customer Experience to align strategies, standards, and performance measurement approaches
• Gathers and assesses market and performance requirements through data analysis, competitive intelligence, stakeholder and consumer feedback, and model-driven insights
• Quantifies the financial and operational value of marketing initiatives and digital engagement, advancing methods to accurately track ROI and optimize investment decisions

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