Performance Marketing

• Build and present custom Google Ads strategies to prospective clients.
• Build campaign structures with high-value ad placements that focus the client’s budget on real prospects.
• Understand audience behaviors to optimize keywords, placements, creative, and more.
• Develop, execute, and optimize campaigns and budgets across 10+ enterprise-level clients.
• Leverage advanced targeting to increase visibility and brand awareness in relevant audiences.
• Own daily account monitoring and optimization.
• Perform data analysis to identify opportunities for growth.
• Create detailed reports via Excel and Agency Analytics.
• Meet with clients bi-weekly to discuss performance and next steps.
• Lead in-depth competitor analysis, identifying strengths and gaps in market positioning.
• Lead data interpretation, providing actionable insights for campaign improvements.
• Work with the in-house creative team to build ad assets.
• Manage and optimize Meta (Facebook/Instagram) campaigns, including audience targeting, creative testing, and budget allocation.
• Apply insights from paid social performance to complement search campaigns and drive full-funnel ROAS.
• Stay up-to-date on Meta Ads best practices, tools, and platform updates.
• Analyze paid social performance and generate actionable recommendations for creative, targeting, and bidding strategies.

Paid Media Specialist

Director of Mobility Performance Marketing

Senior Marketing Campaign Manager

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager