eFinancial

Performance Marketing Manager – Affiliate

eFinancial

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois • 🇺🇸 United States

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Salary

💰 $110,245 - $142,670 per year

Job Level

Mid-LevelSenior

Tech Stack

iOSTableau

About the role

  • Manage a multi-million dollar annual budget, with an abject focus on improving profitability and end to end funnel output.
  • Launch and own eFinancial’s affiliate call program, achieving profitability in months while scaling budget.
  • Monitor daily, weekly, and monthly lead volume and performance and take corresponding actions to communicate changes to affiliates and remediate any performance issues in real time as they arise.
  • Support channel administration, including weekly and monthly planning and affiliate mix optimization.
  • Issue monthly insertion orders (IOs), reconcile lead volume against caps, manage billing to agreed upon payout rates, and process invoices; ensure accurate pricing for each vendor in all internal reporting systems.
  • Support management of Active Prospect Lead Conduit, including rejection logic for lead sources and working with Vericity’s machine learning team to create dynamic bidding based on zip, age, product, etc.
  • Implement new features to the affiliate call and data programs to optimize partnerships, including agent availability posts and script improvements.
  • Own Vericity’s Invoca instance, and drive implementation across affiliate calls and other verticals.
  • Onboard new vendors including contracting, compliance vetting, systems set up, tracking, testing, etc. through OneTrust.
  • Facilitate the tracking of affiliate creative and messaging under compliance protocols laid out with legal.
  • Monitor long-range affiliate performance, analyze trends and data, identify areas of improvement, and recommend ways to maximize affiliate KPIs as part of a larger direct response marketing portfolio.
  • Develop relationships with affiliates to build new campaigns, exchange performance feedback on existing campaigns, and drive a high standard of performance.
  • Partner with Marketing Analytics team to ensure accurate tracking and to implement expanded performance reporting and dashboards; troubleshoot issues with affiliate-facing reporting.
  • Contribute to ongoing analysis and test ideation to rapidly test and improve funnel performance.
  • Support relationships with data sale partners and monetization opportunities.

Requirements

  • 5-7 years of experience in performance marketing for a direct-to-consumer, customer acquisition-driven business; experience in online lead generation or within an affiliate marketing agency a plus.
  • Experience managing multiple million dollar budgets is a must.
  • Working knowledge of affiliate tracking software, e.g., Active Prospect, Invoca, Everflow, Cake, TUNE, etc.
  • Solid understanding of digital affiliate lead acquisition channels including email, display, and paid social.
  • Excellent verbal and written communication skills with ability to prepare business reviews for management that contain clear and compelling results and recommendations.
  • Strong aptitude in data analysis, using Excel or Tableau to evaluate campaign performance and present results in a clear and logical manner, and glean insights for continuous growth and improvement.
  • Strong project management skills and ability to organize and manage concurrent projects/workstreams.
  • Ability to prioritize highest-impact work and thrive in a fast-paced, entrepreneurial, and results-driven environment.
  • A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities.
Benefits
  • Salary Range: $110,245 - $142,670
  • Medical Insurance: Choose from a variety of plans to fit your healthcare needs.
  • Dental Insurance: Coverage for preventive, basic, and major dental services.
  • Employer-Paid Vision: Comprehensive eye care coverage at no cost to you.
  • Employer-Paid Basic Life and AD&D Insurance: Peace of mind and additional protection.
  • Employer-Paid Short-Term and Long-Term Disability Insurance: Financial support in case of illness or injury.
  • 401(k) Plan: Save for your future with a company match to help you grow your retirement savings.
  • PTO and Sick Time accrue each pay period: Take time off when you need it.
  • Annual Bonus Program: Performance-based bonus to reward your hard work.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketinglead generationdata analysisbudget managementaffiliate marketingcampaign performance evaluationproject managementdigital marketingfunnel optimizationcompliance vetting
Soft skills
communication skillsrelationship buildinganalytical thinkingorganizational skillsprioritizationcuriosityproblem-solvingcollaborationfeedback exchangeadaptability