Director, Connections Strategy
Edelman
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $86,000 - $138,000 per year
Job Level
Lead
About the role
- Articulate insights gleaned from cultural trends and consumer behavior, artfully organizing information from observations to strategic implications and recommendations
- Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation
- Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience
- Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
- Works directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital & social 'firsts' that wow their consumers and audiences, while ensuring their professional success
- Work collaboratively with creative, analytics, paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals
- Stay current on users, interactive trends, best practices, and digital experiences with an eye towards agency’s client base/portfolio
- Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements
- Develops well thought-out research plans (or informs research methods), identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners
- Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
Requirements
- Minimum 6 years of experience in social, communications strategy, connections planning or other relevant capacity
- Bachelor's degree or equivalent work experience required
- Strong social platform understanding & fluency of content best practices (existing & emerging)
- A passion for the intersection of culture and digital behavior
- Ability to leverage research & data to inform recommendations (channel, messaging, content, etc.)
- Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience, as well as building campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs.
- Knowledge of or previous experience working with/in paid media space a plus
- Excellent communication & presentation skills
- Intermediate experience with research tools such as MRI, GWI, Comscore, Brandwatch/listening, etc.
- Ability to manage multiple tasks concurrently in a deadline-driven process
- Strong self-motivated and self-starting personality Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
- Proven experience in delivering effective campaign plans for large, well-known brands
- Experience working collaboratively across partner agencies
Benefits
- medical and dental insurance
- vision
- 401K
- life insurance
- disability insurance
- paid time off
- travel assistance
- wellness programing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social communications strategyconnections planningstrategic messaging frameworkscampaign developmentuser journey mappingresearch methodsdata analysiscontent best practicespaid media knowledgecampaign planning
Soft skills
communication skillspresentation skillscollaborationtrust buildinginspirationself-motivationtime managementmultitaskingstrategic thinkingproactive identification of opportunities