ECIS, the Educational Collaborative for International Schools

Social Media Marketing Manager

ECIS, the Educational Collaborative for International Schools

full-time

Posted on:

Location Type: Hybrid

Location: Kraków • 🇵🇱 Poland

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Job Level

Mid-LevelSenior

About the role

  • **Key Responsibilities**
  • **Strategy & Planning**
  • - Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
  • - Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
  • - Create a consistent brand voice tailored to each social platform.
  • **Content Creation & Management**
  • - Produce, publish, and manage high-quality content including posts, short-form videos, thought-leadership threads, customer stories, and product updates.
  • - Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
  • - Coordinate with design, product marketing, and demand gen teams to develop compelling assets.
  • **Community Engagement**
  • - Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
  • - Proactively monitor industry trends, competitor activity, and emerging topics.
  • - Collaborate with Customer Success to spotlight users and integrate social proof.
  • **Analytics & Optimization**
  • - Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
  • - Use analytics to optimize content and inform future strategy.
  • - Report insights and recommendations to marketing leadership.
  • **Campaign Collaboration**
  • - Partner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiatives.
  • - Support product launches with social content plans that build anticipation and adoption.
  • Coordinate with PR for thought leadership, press, and event coverage.

Requirements

  • **Qualifications**
  • - 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
  • - Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
  • - Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
  • - Excellent writing, storytelling, and content-crafting skills.
  • - Ability to create short-form video or collaborate effectively with creative partners.
  • - Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
  • - Comfortable working cross-functionally in a fast-moving, data-driven environment.
  • **Nice-to-Haves**
  • - Experience with paid social or working alongside paid media teams.
  • - Knowledge of SEO, content marketing, or product-led growth strategies.
  • - Understanding of developer communities, technical audiences, or niche verticals.
  • - Experience with AI content tools or social listening platforms.
Benefits
  • - **Compensation** - Competitive salary and opportunities for career development (B2B)
  • - **Healthcare** - Limit for Medical coverage by LuxMed
  • - **Vacation **- We support work/life balance and offer generous Annual leave and Public Holidays
  • - **Wellbeing Resources** - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
  • - **Learning** - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
  • - **Team** - Friendly atmosphere, group activities, and corporate events
  • - **Equipment** - MacBook Pro or another laptop of your specification, peripherals, and displays included
  • - **Office** - Small but cozy office in Krakow for your convenience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent creationanalyticsA/B testingSEOcontent marketingshort-form video creationsocial account managementSaaS marketing funnelsbuyer journeys
Soft skills
writingstorytellingcontent craftingcommunity engagementcross-functional collaborationdata-driven decision makingproactive monitoringcustomer engagementcommunicationcreativity