Senior Marketing Manager
Little Sprouts, LLC
Associate Digital Demand Manager
Dun & Bradstreet
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
JuniorMid-Level
About the role
- Working closely with Integrated Marketing Managers to understand their campaign plans, goals and strategy, then lift plans to coordinate and execute multi-channel demand generation campaigns to drive business revenue.
- Build out rolling campaign calendar and update campaign checklists, briefs and processes in accordance with best practices and business needs
- Partner with IMMs to gather requirements of all digital campaign elements using campaign checklist. This will include but not be limited to: data lists, email copy, nurture flow plans, creative elements for email banners, landing pages and ads, ad copy for social and paid.
- Execute emails & nurture flows related to marketing campaigns using our Marketing Automation system (Marketo).
- Work closely with the other Digital Demand Managers and Head of European Digital Demand to plan and execute campaign related paid media tactics.
- Work with Web team to create / update campaign specific website landing pages with gated content or trials leveraging Marketo forms (with Ops and Web team support).
- Build and execute digital demand generation programs (considering but not limited to Programmatic, Paid Search, Paid Social, Site Direct, Content Syndication)
- Coordinate with IMM’s, content team and Marketing Ops on the creation of new landing pages in support of digital demand generation programs
- Define clear and measurable goals for all campaigns, programs and tactics prior to launch
- Work closely with Marketing Operations and Analytics team to ensure attribution and tracking is set up across programs for reporting at channel level (traffic, spend, revenue, ROI and other performance KPIs)
- Monitor the performance of digital demand generation campaigns and report the results to relevant stakeholders on a regular basis
- Look for ways to optimize campaign performance and run A/B testing components as part of each campaign.
Requirements
- 3 years experience in marketing/demand generation role
- Solid experience of executing email campaigns and setting up nurture flows using a Marketing Automation system, preferably Marketo
- Experience with digital marketing principals such as SEO, PPC, paid social, e-mail marketing, CRM software
- Skilled at agency management
- Strong reporting capabilities with the ability to track multi-channel campaign performance
- Ability to manage budgets
- Solid experience of executing email campaigns and running event programs using a Marketing Automation system, preferably Marketo
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital and webinars
- Experience effectively leveraging webforms and landing pages for conversion
- Skilled at database segmentation and data management
- Prior experience of working in an international B2B organisation and working closely with other centralized teams (web, creative, operations) across regions would be a benefit
- Experience of Salesforce CRM
- Hands on experience of project management tools such as: JIRA, Asana
