Social Media Manager

• Manage day-to-day posting, scheduling, and content delivery across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Create, iterate, and execute content that fits each platform natively — static posts, Reels, Stories, Shorts, trend-driven videos, behind-the-scenes clips
• Build and maintain monthly/weekly content calendars aligned with brand and campaign goals
• Cultivate community: engage with comments, DMs, trends, and audience interactions authentically
• Partner with the influencer team to integrate UGC and amplify creator content across channels
• Track, analyze, and report social performance (growth, engagement, reach, conversion) to optimize strategy and execution
• Stay ahead of social trends, algorithm shifts, and cultural moments — and translate them into relevant content
• Contribute to campaign ideation with hooks, formats, and narrative direction
• Collaborate with internal creatives and external freelancers to scale output without sacrificing quality
• Balance multiple projects and priorities with strong organization and relentless follow-through

Social Media Manager

Associate Director – Social Media