DroneDeploy

Web Marketing Manager

DroneDeploy

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Colorado, Illinois, New York, Oregon, Texas • 🇺🇸 United States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own day-to-day website management and performance for DroneDeploy.com and related web properties – including backlog intake, prioritization, project scoping, QA, publishing and ongoing maintenance.
  • Own the end-to-end website growth strategy aligned with pipeline and revenue goals, including CRO as the primary lever, plus SEO/AEO/GEO, UX optimization and personalization.
  • Grow and optimize high-velocity inbound funnels (e.g., demo requests, contact sales, trial and other high-intent CTAs) with a focus on reducing friction and improving conversion at each step of the visitor journey.
  • Design scalable web systems and act as a systems thinker for the web stack – implementing modular CMS structures, analytics pipelines and automation workflows, and ensuring page templates, Marketo forms and tracking configurations support clean downstream flows (e.g., scoring, routing, SLAs and reporting) across Marketo, Salesforce and other GTM systems.
  • Lead CRO programs and oversee AI-enabled SEO/AEO/GEO strategy – ensuring DroneDeploy ranks competitively for revenue-critical keywords and builds an evergreen search growth engine – while auditing performance, owning the roadmap and recommending how we resource the work (from ongoing analysis to content production), continuously testing and optimizing high-intent pages and expanding learnings site-wide.
  • Use AI tools heavily (including Gemini, ChatGPT and related systems) to prototype ideas, troubleshoot issues and unblock yourself – setting an example for AI-enabled workflows across the marketing team.
  • Own the web priorities and roadmap: run a clear prioritization process that balances quick-turn GTM requests with strategic web initiatives and infrastructure investments.
  • Partner with our Webflow design/development agency and internal design team to deliver accessible, responsive, performance-optimized web experiences that meet our design standards – setting briefs, reviewing work and ensuring on-time launches.
  • Align cross-functional stakeholders (Demand Gen, Product Marketing, Content, Marketing Ops, RevOps, DevOps) on web priorities, experiment learnings and technical roadmap; serve as the single point of contact for web-related decisions – using high EQ to manage tradeoffs, influence without authority and keep teams focused on shared outcomes.
  • Partner deeply with Marketing Ops and RevOps to diagnose and solve issues at the intersection of web, forms, routing and reporting – treating this as a core part of the role.
  • Monitor website health and performance dashboards (traffic, funnel metrics, site speed, errors) and drive rapid resolution of issues.

Requirements

  • Proven track record of owning both the strategy and day-to-day operations of high-traffic, B2B SaaS marketing sites, including roadmap management and request prioritization.
  • Demonstrated systems thinking and understanding of downstream impact – you know how website changes (especially forms and tracking) connect across CMS, analytics, Marketing Ops, RevOps and Sales processes, and how they affect lead flow, routing, scoring and reporting.
  • A progressive understanding of Webflow’s capabilities and limitations.
  • A passion for CRO and SEO (including AEO/GEO), web analytics, personalization and UX strategy, with examples of measurable business impact on inbound/high-intent funnels.
  • A strong POV on AEO/GEO and what we can realistically influence today, and experience using that POV to oversee strategy, audits and roadmaps rather than just execution.
  • Experience managing AI-assisted SEO/AEO/GEO content creation, keyword targeting and competitive search strategies, including recommending and coordinating the right mix of resources (internal, agency and tools) to execute ongoing analysis and content production.
  • Proficiency with tools including Webflow, Google Analytics, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Optimizely/Convert, Hotjar or similar.
  • Solid Webflow design, development and management skills. While an agency will handle the bulk of this, we’ll move faster if you’re proficient and comfortable making updates independently.
  • Bonus: Proficiency building custom GPTs, designing MCP-based workflows and creating other AI-driven automations to streamline web operations, marketing processes and internal knowledge bases.
Benefits
  • Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.
  • Drone Certification – Get certified and gain unique, hands-on skills with our full backing.
  • Flexible Work Arrangements – Enjoy autonomy with remote-first options and schedule flexibility.
  • Paid Family Leave – Take the time you need to support your family during life’s most important moments.
  • Comprehensive Healthcare Coverage – Plans designed to support your well-being.
  • Career & Growth Development – Build new skills and unlock opportunities through continuous learning.
  • Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.
  • Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CROSEOAEOGEOweb analyticspersonalizationUX strategyWebflowAI-assisted content creationsystems thinking
Soft skills
high EQinfluence without authoritycross-functional collaborationprioritizationproblem-solvingcommunicationleadershipstrategic thinkingproject managementadaptability