Brand Manager

• As Brand Manager for Consumer Health at DRL Spain/ Portugal, you will lead the strategic development and execution of brand plans for the Nicotinelle portfolio.
• You will be responsible for driving brand growth, market share, and profitability in alignment with DRL's mission to provide affordable and innovative healthcare solutions supporting our local partners.
• Develop and implement annual brand plans and long-term strategies for assigned products with local co marketers.
• Conduct market analysis to identify growth opportunities and consumer insights.
• Share brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate when required).
• Co Lead integrated marketing campaigns across digital, retail, and healthcare channels.
• Collaborate with co marketers to brief media agency.
• Support Co marketers creative agencies and internal teams to develop or localize impactful promotional materials.
• Develop or localize promotional materials.
• Successfully manage product launches and lifecycle strategies in collaboration.
• Act as daily contact with Co marketers.
• Liaise with sales teams to gather field insights and ensure alignment.
• Gather field insights and competitor intelligence from reps to enhance performance.
• Track budgets and assist with PO creation and invoice processing.
• Maintain product documentation, marketing approval workflows, and internal portals.
• Track all advertising documentation according to internal regulatory process.
• Build reporting template & Monitor brand performance through KPIs (sales, market share, ROI, distribution).
• Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions.
• Analyze campaign effectiveness and optimize marketing spend.
• Prepare regular performance reports and strategic recommendations.
• Work closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy & Co marketer.
• Align brand strategies with commercial objectives and compliance standards, and Global vision.
• Support training and engagement initiatives for field force.
• Propose local insights and feedback to French headquarters to influence broader strategy.
• Identify consumer trends and unmet needs to guide new product development.
• Contribute to portfolio expansion strategies in the Spanish market.

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Brand Manager – Consumer Health