Sales

• Define and execute the sales strategy for Enterprise and Corporate channels, aligning sustainable growth, profitability and partner manufacturers' targets
• Lead, develop and structure high-performance teams, identifying talent, developing managers and ensuring a solid succession plan for the area
• Manage relationships with VARs, Integrators and large Resellers, acting at an executive level to strengthen partnerships and expand sales of complex solutions
• Act as the primary liaison with global manufacturers (vendors), leading negotiations on commercial targets, investments, MDF and strategic growth plans
• Lead commercial transformation and change management initiatives, implementing new methodologies, pipeline governance, management rituals and intensive use of CRM
• Promote the evolution of the operation's Digital IQ, encouraging the use of data, BI, automation and AI as performance levers
• Develop new business lines and expand the portfolio in Cybersecurity, Infrastructure, Cloud and Artificial Intelligence
• Ensure predictability of results through forecast management, KPI definition and project profitability control

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