Director of Content
DickersonBakker
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals.
- Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement.
- Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery.
- Lead the full transition of brand repositioning across all materials, messaging, and channels.
- Oversee the website redesign, optimizing for conversion, lead flow, and user experience.
- Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement.
- Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion.
- Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI.
- Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values.
- Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients.
- Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings.
- Equip sales teams with messaging, decks, and case studies to support growth and revenue goals.
- Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI.
- Use analytics to identify high-performing content and replicate success across service lines.
- Regularly evaluate campaign effectiveness and adjust strategies for optimal results.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
- 5-7+ years of progressive content marketing experience, with at least 3 years in a demand generation or growth marketing capacity.
- Proven ability to plan, produce, and optimize content that generates leads and drives revenue.
- Experience managing workflows, calendars, and campaigns in CRM/marketing automation platforms (HubSpot preferred).
- Strong understanding of inbound marketing, SEO, GEO, and conversion copywriting.
- Excellent writing, editing, and storytelling skills with an eye for both creativity and precision.
- Experience with Salesforce, Power BI, and HubSpot is ideal.
- Experience in or a passion for serving the nonprofit or faith-based sector strongly preferred.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyeditorial calendar managementSEOGEOanalyticsconversion optimizationcopywritinglead generationcampaign managementKPI tracking
Soft skills
leadershipcollaborationcreativitystorytellingwritingeditingcommunicationorganizational skillsstrategic thinkingproblem-solving