Deutsche Börse

Digital & Content Marketing Manager

Deutsche Börse

full-time

Posted on:

Location Type: Office

Location: Frankfurt am Main • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Execute and optimize digital marketing activities for the Cash Market with a focus on retail investors
  • Manage campaigns across all digital channels — website, app, social media, and email
  • Drive data-driven performance improvements and implement effective CRM strategies
  • Plan and implement digital marketing and communications for Deutsche Börse products and services, particularly targeting retail investors in the cash market
  • Maintain and update website and app content (live.deutsche-boerse.com) and manage social media presence (@deutsche.boerse)
  • Develop and advance digital features for the website and the app
  • Create and optimize digital content: newsletters, landing pages, product descriptions, presentations, social media posts, banners, and visuals
  • Manage multimedia assets (images, video, audio), including editing and cutting for campaigns and online activities
  • Execute CRM campaigns and support marketing automation processes
  • Track KPIs, analyze campaign performance, and prepare reports for continuous optimization
  • Conceptualize and execute strategic marketing plans in alignment with internal business stakeholders and overall business strategy

Requirements

  • Degree in Economics, Marketing, or a comparable qualification
  • High resilience, strong team player, customer-oriented, proactive and creative, with excellent communication skills
  • Knowledge of the German retail investment and trading market, its structures, target groups, and products is an advantage
  • Proficiency in image editing (Adobe Photoshop) and basic video editing/cutting
  • Experience with marketing automation using a CRM system
  • Comfortable appearing on camera for video content on digital channels is a plus
  • Fluent in German and English, both written and spoken.
Benefits
  • N/A 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingCRM strategiescontent creationdata analysiscampaign managementimage editingvideo editingmarketing automationKPI trackingwebsite management
Soft skills
team playercustomer-orientedproactivecreativecommunication skillsresilience